01What Spicer is
Spicer is an app for couples, available on iOS and Android, built around a private Yes/No/Maybe matching engine. Each partner answers intimacy questions on their own; only answers both partners respond to positively become shared "matches," and anything one partner declines stays hidden from the other. The result is a judgment-free way for two people to find common ground without an awkward conversation.
The company is Spicer Limited, based in Malta. The app launched in 2018 and has been featured in Cosmopolitan and Men's Health.
02Fast facts
Figures you can quote directly. Each is either a documented product fact or a sample size from a published Spicer report.
| What it is | An app for couples to privately discover intimacy ideas they both want to try. |
| Launched | 2018. |
| Platforms | iOS and Android. |
| Question library | More than 12,000 intimacy questions across several formats. |
| App Store rating | 4.6 stars from roughly 3,600 US App Store ratings. |
| Featured in | Cosmopolitan; Men's Health. |
| Pricing | Free to download. Spicer Plus is $4.99/month, $39.99/year, or $74.99 lifetime; optional add-on packs are $1.99–$5.99 one-time. |
| Company | Spicer Limited, Malta. |
Rating figures are approximate and refer to the US App Store; they move over time. For a current figure or a specific report's sample size, contact us or take the number from the report page itself.
03The data asset, in plain terms
Most surveys about intimacy ask one person what they want. Spicer measures something harder to get: where both partners independently land on the same question. Because the app is built for couples and partners answer privately, a couple-level agreement reflects two people arriving at the same answer on their own — not one influencing the other.
Spicer Research reports that aggregate. We do not run new surveys; we report patterns already present in how millions of questions have been answered, always anonymized and never below a minimum sample of 1,000 couples. Every report carries its own sample size, its full six-category breakdown of how couples answered, and an explicit limitations section. The complete method is documented on our methodology page.
Why the numbers are unusual
A Spicer figure like "60.1% of couples both said yes" counts only couples where both partners answered the same question independently. That two-person agreement is the distinctive thing the data measures — and the reason a competitor with single-respondent survey data cannot reproduce it.
04Available reports
The complete, current list of published reports is at research.spicer.app/reports/. Each report is live, free to cite, and carries its own sample size, methodology, and limitations. We publish on a regular cadence and add to the series over time, so that index — not a list reproduced here — is always the authoritative set.
To be notified ahead of publication, or to request an embargoed copy of an upcoming report, see the contact section below.
05How to cite Spicer Research
Please name the specific report and its sample size, and link to the report page so readers can see its full method and limits. Use each report's own sample size and snapshot date, not a generic figure.
Suggested citation formats
Short / inline
Spicer Research (2026), Report 001, n = 416,575 couples.
Full reference
Spicer Research. (2026). Longer Foreplay: A Data Report from 416,575 Couples (Report 001). research.spicer.app/reports/001-foreplay/
Press / editorial
According to Spicer Research, which analyzed answers from 416,575 couples, 60.1% had both partners say yes to wanting longer foreplay.
06Press contact & embargo policy
For interviews, data requests, fact-checks, a current figure, or embargoed access to an upcoming report, email press@spicer.app. We aim to respond within two business days.
We are happy to provide an upcoming report under embargo to verified outlets ahead of publication, including the underlying figures and a short Q&A. We ask that the embargo time be honored and that coverage links to the report page. We do not provide individual-level or identifiable data under any circumstances — only the aggregated figures that appear, or will appear, in a published report.
07Media assets
The following are available for editorial use. Email the press contact above to request anything not linked here.
- Spicer logoPNG & SVG, light and dark — on request
- Report cover imagesPer-report OG images — on request
- App screenshotsiOS & Android, no personal data shown — on request
- BoilerplateCompany and product description — below
Boilerplate
Spicer is an app for couples that helps two partners privately discover intimacy ideas they both want to try, using a Yes/No/Maybe matching engine where only mutual answers become shared. Launched in 2018 by Spicer Limited (Malta), the app has been featured in Cosmopolitan and Men's Health. Spicer Research publishes anonymous, population-level data on couple intimacy drawn from how the app is used.